In this episode of The Changing State of Talent Acquisition, hosts Graham Thornton and Martin Predd welcome Maria Christopoulos Katris, Founder and CEO of Built In. Maria shares her 15-year journey growing Built In from a Chicago-based tech community to a global recruitment platform, offering sharp insights into why traditional applicant tracking systems (ATS) are failing to capture the full candidate journey and how employer branding has become a cornerstone of modern talent acquisition. With Built In’s latest trends report as a backdrop, Maria reveals why companies are doubling down on employer brand investments and how referrals are surging as a top channel for tech talent—while also exposing the limitations of relying on them.
Topics include:
- The evolution of recruitment from job boards to a marketing-driven discipline
- Why ATS source-of-hire data is only 20% accurate and how to move beyond it
- The rise of employer branding as a core pillar of talent acquisition
- The surge in referrals for tech talent and their potential impact on diversity
- Strategies for improving candidate experience and treating applicants like consumers
- The growing importance of employer branding for internal retention
- How to educate executives on the value of employer brand investments when ROI is challenging to measure
Links:
Maria Christopoulos Katris, Founder and CEO of Built In
- Built In 2025 Talent Trend Report
- Connect with the Built In team to learn more about how a recruitment marketing approach will help you attract top talent.”
Tune in to discover how to transform your talent acquisition strategy by embracing recruitment as marketing and building a candidate-centric employer brand that stands out in today’s competitive landscape.
